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The Client: Brand New Day is a Medicare approved Health Plan. Brand New Day has developed several benefit plans that allow each plan to meet the special needs of our members.
The Challenge:Universal Care Inc. desired to launch an independent brand for its Medicare program, including special programs for individuals with both Medicare and Medi-Cal (Dual Special Needs Plan or D-SNP) and specialized Chronic Care programs.
The Solution:CPI developed a new digital strategy in conjunction with re-launch of Brand New Day HMO brand for chronic care management. Executed web property build-out against stringent CMS compliance requirements.
The Results:Brand New Day has experienced significant year-over-year membership growth as a result of CPI’s efforts, including 80% growth from 2014 to 2015.
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Categories: Industry - Healthcare, Services - Go-to Market Strategy
CPI provides innovation consulting, strategic analytics and application design. We collaborate with companies to help them become and remain high performance businesses.
Founded in 1994 in Irvine, CA, CPI has enjoyed 20 years of success, and continues to grow and refine its core offerings to best serve its clients and partners. CPI is proud to serve both local and regional SMB enterprises, as well as wholly-owned subsidiaries of Private Equity firms and the Fortune 500.
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Los Angeles - (818) 600-1407
Orange County - (949) 336 – 2740
Hong Kong - +852 6995 3151
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