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The Client : Chrysler, a multi-national automaker serving the global automotive industry through multiple brands.
The Challenge: Facing bankruptcy reorganization after the 2008 economic crisis, Chrysler Group required a re-vamp of their online presence and marketing efforts. The new campaign and online presence strategy was to address specific demographics in specific market segments.
The Solution: Leveraging sales data and predictive analysis of Chrysler’s marketplace, CPI Interactive created a cutting-edge website with tangential marketing campaigns and online public relations assets. CPI also assembled and managed a team to oversee systems integration across Chrysler’s IT assets, utilizing ASP, CSS, and Microsoft SQL Server.
The Results: CPI helped re-position the company for emergence from Chapter 11 bankruptcy reorganization, and contributed to a 17% increase in revenue in 2010. Chrysler continues to thrive in the global marketplace.
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Categories: Industry - Manufacturing, Services - Go-to Market Strategy
CPI provides innovation consulting, strategic analytics and application design. We collaborate with companies to help them become and remain high performance businesses.
Founded in 1994 in Irvine, CA, CPI has enjoyed 20 years of success, and continues to grow and refine its core offerings to best serve its clients and partners. CPI is proud to serve both local and regional SMB enterprises, as well as wholly-owned subsidiaries of Private Equity firms and the Fortune 500.
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