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Pioneer Electronic

The Client: Pioneer Electronic, a multinational corporation that specializes in digital entertainment products, based in Kawasaki, Kanagawa, Japan.

The Challenge: The company needed help with technical and functional implementation of new marketing materials, copy, and design, and strategic guidance regarding the launch of a re-focused marketing campaign with new materials and into new channels.

The Solution: CPI Interactive coordinated Pioneer Electronic’s rebranding campaign to “Pioneer” for both its online and offline media. CPI helped Pioneer facilitate its entire branding shift on all of its marketing platforms, and had strategic input on key decision made regarding channel identification and campaign execution.

The Results: With the new campaigns in place, Pioneer experienced tremendous growth year over year, and established an extremely competitive foothold in the consumer electronics and car audio markets. It continues to thrive as a multi-national organization serving consumers and businesses alike.

 

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