The Client: Red Brick Pizza, an American chain of Pizza Restaurants operating in a niche sector, serving foods made with imported Italian ingredients from a 1000 degree oven.
The Challenge: Competing against national pizza chains with much larger marketing budgets and market share, Red Brick Pizza was looking to implement a long term, ongoing marketing campaign that would establish its brand among key demographics, and help communicate the ethos of their business, alongside the superior quality, service, and experience that Red Brick Restaurants would be providing to customers.
The Solution: CPI Interactive consulted Red Brick ownership on appropriate marketing strategy by outlining the trends of their industry, the potential shifts in their demographics base, and the opportunities and risks involved in franchise expansion and an aggressive marketing push against long established brands. CPI implemented a solution that included a comprehensive marketing campaign, both online and offline, with copy, graphic design, channel implementation, and web development.
The Results: RedBrick Pizza experienced tremendous growth and has since granted numerous franchises across the SouthWestern United States, and was recognized by the Future 50 as the 8th fastest emerging franchise chain in the United States.
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Categories: Industry - Hospitality, Services - Go-to Market Strategy
CPI provides innovation consulting, strategic analytics and application design. We collaborate with companies to help them become and remain high performance businesses.
Founded in 1994 in Irvine, CA, CPI has enjoyed 20 years of success, and continues to grow and refine its core offerings to best serve its clients and partners. CPI is proud to serve both local and regional SMB enterprises, as well as wholly-owned subsidiaries of Private Equity firms and the Fortune 500.
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