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Sunrise Growers

The Client: Sunrise Growers, one of the largest strawberry growers in the nation, is a mid-market agricultural organization operating in the planting, cultivating, harvesting, distribution, and marketing of strawberries, based in Placentia, California.

The Challenge: Sunrise Growers required a real time reporting system in order to track their sales and inventory pipeline. Their legacy systems and operational tools were no longer adequate in helping the organization made decisions on how to best fulfill orders and expectations of customers.

The Solution: CPI Interactive created and deployed a solution set that created a real time reporting system for the organization’s entire operational pipeline. From inventory tracking to sales , to distribution logistics, CPI’s integration solution allowed Sunrise Growers to track their operations at a much more detailed level, and gave management the ability to shift strategically in response to externalities in terms of both risk and opportunity.

The Results: “Our sales of strawberries have increased by 20 percent each year for the last several years. We couldn’t have accurately tracked our sales and inventory pipeline without our sales reporting system deployed by CPI Interactive. It has truly been a lifesaver for us.” – Steve Circle, Director of Sales, Sunrise Growers.

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