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The Client: Tenet Federal Credit Union is a multiple common bond – primarily health care credit union that has 1 branch with approximately 10,623 members serving the greater Orange county area. The credit union first opened 51 years ago in 1966. Now with more than $42 million in assets, Tenet Federal Credit Union employs about 14 people offering various banking and financial related services to its members.
The Challenge:Tenet Federal Credit Union was in need of scalable, e-commerce solutions that will achieve immediate goals of remote administrative report viewing for Credit Union executives & Board, enhanced customer service for members, on-line loan applications for members, on-line loan approval for members, increased visibility of Tenet FCU to core membership, expanded awareness among potential client pool, increasing active member list, financial strategy education for members and potential clients, product and services education for members and potential clients, links to business partner web sites and increased traffic to web site.
The Solution: CPI executed web property build-out, and implemented PPC marketing campaign in hyper-competitive banking market. Campaigns targeted multiple stakeholders including clients and operational partners.
The Results:Following implementation of CPI’s solution, Tenet Federal Credit Union was acquired by Carepoint Federal Credit Union and subsequently Financial Partners Credit Union.
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Categories: Industry - Financial Services, Services - Go-to Market Strategy
CPI provides innovation consulting, strategic analytics and application design. We collaborate with companies to help them become and remain high performance businesses.
Founded in 1994 in Irvine, CA, CPI has enjoyed 20 years of success, and continues to grow and refine its core offerings to best serve its clients and partners. CPI is proud to serve both local and regional SMB enterprises, as well as wholly-owned subsidiaries of Private Equity firms and the Fortune 500.
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