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The Client: Vans Shoes, a U.S based manufacturer and retailer of sneakers, skateboarding shoes, BMX shoes, snowboarding boots, and other shoe types.
The Challenge: Vans wanted to create a new, online sales channel for its sportswear, liquify inventory in its retail operations and warehouses through web-based sales, and boost brand recognition across their key demographics.
The Solution: CPI Interactive partnered with IBM to provide a robust architecture for e-commerce. CPI helped design an e-commerce solution to make vans.com an online shopping mecca for young shoppers. Using IBM WebSphere Commerce, Lotus Domino, and IBM NET.DATA, CPI configured and deployed a solution that manifested as a cutting edge e-commerce platform.
The Results: The new campaign resulted in a 50% increase in online sales, particularly during key holiday and back-to-school seasons. The campaign improved customer service with faster, easier transaction processing, it increased inventory controls, and created a cleek, customer-friendly web site. Furthermore, it increased market penetration with exclusive Internet product lines for surfers and skateboarders.
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Categories: Industry - Retail, Services - Innovation Consulting
CPI provides innovation consulting, strategic analytics and application design. We collaborate with companies to help them become and remain high performance businesses.
Founded in 1994 in Irvine, CA, CPI has enjoyed 20 years of success, and continues to grow and refine its core offerings to best serve its clients and partners. CPI is proud to serve both local and regional SMB enterprises, as well as wholly-owned subsidiaries of Private Equity firms and the Fortune 500.
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